Kia wants a new definition for "Baby Boomer" and they're not afraid to petition for it. Why exactly do they want a new definition? To show that Baby Boomers are young at heart!

What?

The current definition at Miriam-Webster is a group of people born during a baby boom". Kia wants your help to change it to ... er ... well, we have no idea what they want to change it to. And they want your virtual signature saying that you want it changed to nothing in particular as well:

I agree that the dictionary definition of Baby Boomer needs to be changed! The current definition is "a group of people born during a baby boom." (Source: Merriam-Webster Dictionary)

My signature on this petition does not mean that I accept the new definition of Baby Boomer that will be presented to a dictionary publisher, but that I agree the existing definition is not reflective of the youthful attitude of our generation and should be changed.

This has got to be the single most idiotic suck-up promotion I've ever encountered.

(Hat tip to Lovely Wife)